Ideally, the most legible typography contains^ between 45 and 75 characters^ per line. This is difficult to accomplish for all screen widths with only CSS media-queries. FlowType.JS eases this difficulty by changing the font-size—and subsequently the line-height—based on a specific element's width. This allows for a perfect character count per line at any screen width.
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lorem ipsum dolor sit amet consetetur sadipscing elitr sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat sed diam voluptua at vero eos et accusam et